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"And if you don't like Smurfs," The General Manager said sadly, "You don't come to the park. In the early nineties, Time Warner acquired the Six Flags chain, which then consisted of seven theme parks. MODERN TALKING SEXY SEXY LOVER - "So you can get the pyrotechnics and the heat of the flames right in the audience's face, eh. MODERN TALKING SEXY SEXY LOVER - I said yes, and about seven months later we opened the Batman Stunt Show in three theme parks. I "pitched" a simulator ride and a stunt show, but it was the stunt show that excited Bob Pittman. MODERN TALKING SEXY SEXY LOVER - When I first entered the park I kind of liked the Smurfs, but by the time I left, I was sick of them: they had too many Smurfs. While the parks had originally been designed as family adventures, the addition of roller coaster after roller coaster had turned them into teenage amusement zones, and as the families left, the revenues and the profits of the chain declined MODERN TALKING SEXY SEXY LOVER. MODERN TALKING SEXY SEXY LOVER - The lesson was this: if possible, "brand" your concept with a hot intellectual property (like Batman was in the 1990's) and utilize the brand in a format that will appeal to your demographic target. From that I learned a lesson: selecting a single theme for an entire park, resort, shopping complex or entertainment center can be risky. At that time, the parks had gone through several owners and had been decreasing in value and attendance for years. MODERN TALKING SEXY SEXY LOVER - The bottom line: if your project is of large enough scale, follow Walt's lead and try to include several themes. The best bet is to provide a variety of themes and thus appeal to the largest possible demographic. What we had done was pick the right intellectual property-Batman-for the right format-a stunt show. Time Warner had just released the first Batman film, which had been a huge hit, and there were sequels in the offing, so I suggested we use Batman as the theme of several family-oriented attractions MODERN TALKING SEXY SEXY LOVER. The new Time Warner-appointed Six Flags CEO, Bob Pittman, wanted to turn that around. MODERN TALKING SEXY SEXY LOVER - Picking A Theme: Brand In The Right Format. MODERN TALKING SEXY SEXY LOVER - Walt could have themed the whole park to his cartoons, but instead he themed one land to Main Street USA, another to the future, another to the American frontier, etc. MODERN TALKING SEXY SEXY LOVER - From a design process standpoint, we started with an intellectual property, and then determined that an outdoor, arena stunt show would be the best use of that property. Bob Pittman told me later that the Batman Stunt Show had positively affected Six Flags success far more than the (more expensive) Batman (roller coaster) ride because the shows had changed the character of the parks and the demographics of the guests. The impact on Six Flags was immediate and substantial. MODERN TALKING SEXY SEXY LOVER - Attendance increased at all three parks, but more importantly, the stunt show format brought the families back to the parks, which increased the per capita spending, and turned the parks around.
